Ensuring Cortana is available for our customers everywhere and across any device is a key priority for us. Bringing Cortana’s knowledge, Office 365 integration, commitments, and reminders to Alexa is a great step toward that goal.
Bezos said that the integration allows both digital assistants to complement each other:
The world is big and so multifaceted. There are going to be multiple successful intelligent agents, each with access to different sets of data and with different specialized skill areas. Together, their strengths will complement each other and provide customers with a richer and even more helpful experience. It’s great for Echo owners to get easy access to Cortana.
By pooling their resources, Microsoft and Amazon are better positioned to go after Google Assistant and Siri, but both companies seem amenable to partnering with the competition.According to The New York Times, the partnership between Microsoft and Amazon kicked off last May, with Jeff Bezos noting that he would welcome a similar integration with Google and Apple. Nadella echoed a similar sentiment, stating that both companies will hopefully be inspired by Microsoft’s partnership with Amazon.The integration itself is set to go live sometime later this year.
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